Creating an LLC is harder than I thought.
Not the paperwork, not the reading, not the wrapping-your-head-around-business-lingo-talk. It's...the name. I was going to call my company "Macabre Hill Press." However, I'll be doing more than publishing. I'll be creating audio. And doing marketing. And video. And yada yada under the umbrella of "creative numbnutsery and business spazzmodics." So the name needs to encompass my business goal: "To create niche communication, in a variety of media, that has value for the end-user." Generic, n'est-ce pas?
Niche communication = audio/video/print designed for a specific- and not always huge- target audience.
Value for the end-user = the audience is willing to pay for the communication (audio/video/print - books/cd's/etc.), or the communication is free to the consumer but their experience of it is of value to the originator of the information conveyed in the communication (commercials).
So the hardest part besides all that gobbledygook...is the company name.
And here I sit, searching for something that's creative but not too crazy, indicative but not a neon sign, fun but not frivolous...
...I think I'll get another cup of joe. This is going to take a while.
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